Evaluation Question Five

How did you attract/address your audience?

Analyse your magazine pages and explain how you've created them the appeal to your target audience.

It's a really good idea to get some audience feedback on your final magazine pages. Print out your magazine, fold it so it looks like a real world magazine then ask your target audience what they think of your competed magazine - video their responses too! 

Student Examples:
http://indiajonesmedia.blogspot.co.uk/2014/01/evaluation-question-5.html

http://emzrat.blogspot.co.uk/2014/02/evaluation-question-5.html

http://sashasmileysmediablog.blogspot.co.uk/2015/03/question-5-how-did-you-attract-or.html

http://katiethomasasmedia.blogspot.co.uk/2015/01/question-5.html

Evaluation Question Four

Who would be the audience for your media product?

You need to provide a really detailed profile of your target audience. You can refer to your pitch and / or your audience profile blog post.

This handout should help you frame your response:

 

 Add some depth to your audience profile:

http://www.uktribes.com/

http://tribes.channel4.com/

Student Examples:

http://indiajonesmedia.blogspot.co.uk/2014/02/evaluation-question-4.html

http://beaawoodland.wix.com/evaluationquestion4

http://katiethomasasmedia.blogspot.co.uk/2015/01/audience-profile.html 

Evaluation Question Three

What kind of media institution might distribute your media product and why?


Here you need to refer back to your pitch. Which institutions already publish magazines like yours?   

Or perhaps you might mention an institution that has a gap in the market. Why would a company want to publish and distribute your magazine – what does it offer? What is it's Unique Selling Point? (USP).

A really detailed (excellent) Soundcloud response:

http://katiethomasasmedia.blogspot.co.uk/2015/01/question-3-what-kind-of-media.html

Some other good student examples: 

http://sashasmileysmediablog.blogspot.co.uk/2015/01/3-what-kind-of-media-institution-might.html

http://laurenboltonlcas14.blogspot.co.uk/2014/04/evaluation-question-3-what-kind-of.html

http://matthewhopkinslcas14.blogspot.co.uk/2014/04/final-evaluation-question-3.html


 

What kind of media institution might distribute your media product and why? from CharleyX

Evaluation Question Two

How does your media product represent particular social groups?

This question is quite tricky as it involves you putting some critical distance between you and your magazine.

Firstly, consider the different social groups you have represented in your magazine. Think in terms of:
Age
Gender
Social Class
People who are associated with a particular music genre.

Then consider how you have represented them. Have you represented them in a stereotypical way? In a way which conforms to dominant ideology. Put very simply is the representation fairly typical for the social group - is it repeated and reinforced throughout the media. If not you have challenged the stereotype and produced a representation which suggests more of an emergent ideology - something more positive....

You need to explain how you have constructed the representation through elements of media language - be really technical e.g. shot type, mise-en-scene.

Why did you construct the representation in this way? E.g. to appeal to your target audience? To conform to the expectations of the institution that's going to publish your magazine. For example you maintained dominant ideology as you magazine is published by a mainstream institution who would not want to risk their profits by producing a product which challenges or rocks the boat!

Question 2 from katiess07

Some links to other very good responses to this question:

http://brontewoodlandlcas14.blogspot.co.uk/2014/03/evaluation-question-2-draft.html

http://jackgreenlcas14.blogspot.co.uk/2014/04/evaluation-2-how-does-your-media.html

http://natalieclarkelcas14.blogspot.co.uk/2014/04/evaluation-question-2-final.html

http://megkielylccw13.blogspot.co.uk/2013/04/evaluation-question-2.html

Evaluation Question One

For this question you need to consider how far you've:

• Used the conventions of music magazines e.g. made a magazine which has followed the rules / it looks like real world magazines.

• Developed the conventions e.g. used some conventions but not all of the time.

• Challenge the conventions e.g. purposefully defied the rules of magazine design.

One approach is tackle each of your magazine pages individually and identify instances where you've used, developed or challenged conventions. Alternatively, you could analyse key features and compare them with real world examples of magazines. There is no model approach. But however you decide to answer the question you need to explain why you made those decisions and in addition to this reflect on how successful then end results have been.

Evaluation Q1 from indiajonesmedia

Question 1 from katiess07

Evaluation: Question 1 from chessromeo

The Evaluation

There are Seven Evaluation questions

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

2.     How does your media product represent particular social groups?
 
3.     What kind of media institution might distribute your media product and why?
 
4.     Who would be the audience for your media product?
 
5.     How did you attract/address your audience?
 
6.     What have you learnt about technologies from the process of constructing this product?
 
7.     Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

 

The Evaluation  is marked out of 20

The Mark Scheme

·        Excellent skill in the use of appropriate digital technology or ICT in the evaluation.

·        Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

·        Excellent ability to refer to the choices made and outcomes.

·        Excellent understanding of their development from preliminary to full task.

·        Excellent ability to communicate.

 

Decide on a Level

Level 1 = minimal
Level 2 = basic
Level 3 = proficient
Level 4 = excellent

There is evidence of excellence in the creative use of most of the following technical skills:   o   Producing material appropriate for the target audience and task o   showing understanding of conventions of layout and page design o   showing awareness of the need for variety in fonts and text size o   accurately using language and register o   using ICT appropriately for the task set o   appropriately integrating illustration and text o   shooting a variety of material appropriate to the task set o   manipulating photographs as appropriate to the context for presentation, including cropping and resizing.